Mitsubishi Heavy Industries

The project

Mitsubishi Heavy Industries is a Japanese multinational that operates in various sectors including the production of air conditioners designed for the installation engineering needs of the civil, tertiary and industrial sectors represented in Europe by the Termal Group.

The online communication project for Mitsubishi Heavy Industries starts with a target analysis that extends from the end-user through to the distributor, passing the installers and wholesalers. Starting from the client’s requirements, our aim is to provide the product with the best representation.

The proposed solution, that involves easy access from PC, tablet and smartphone devices, guides the user in their choice of product from the various catalogued solutions, and at each step offers them the possibility to contact the various companies that they deal with by highlighting the targets of each one.

Starting with the homepage, the interactivity is guaranteed by professional videos that explain the vision and philosophy of the Japanese giant.

The project includes dedicated News and New Products areas that distinguish between the news from the Mitsubishi world and the developments regarding new products.

The Reserved Area provides access to the information reserved for the companies within the Group: from the technical specifications of every product or spare part through to the possibility to place an order using dedicated B2B software.

The project is completed by the Brand Protection activities, management of the servers and the SEO activity that optimizes the ranking in search engines.

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Mitsubishi Heavy Industries