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Mitsubishi Heavy Industries is a Japanese multinational that operates in various sectors including the production of air conditioners designed for the installation engineering needs of the civil, tertiary and industrial sectors represented in Europe by the Termal Group.
The digital communication project for Mitsubishi Heavy Industries has started with a target analysis, that has been extended from the end-user through to the distributor, passing through the installers and the wholesalers. Starting from the client’s requirements, our aim is to provide the product with the best representation.
The solution involves easy access from Desktop, tablet and smartphone devices, and helps users in their choices of product among the various options in catalogue. In any moment, the user has the possibility to contact the companies that they deal with, by highlighting the targets of each one.
Starting with the homepage, the interactivity is guaranteed by professional videos that explain the vision and philosophy of the Japanese giant.
The project includes dedicated News and New Products areas that distinguish between the news from the Mitsubishi world and the developments regarding new products.
The Reserved Area provides access to the information reserved for the companies within the Group: from the technical specifications of every product, to the possibility to place an order using dedicated B2B software.
The project is completed by Brand Protection activities, servers’ management and SEO activies, that optimizes site’s ranking in search engines. The entire Project has been developed and realized by Mollusco & Balena.