The Communication Area led by Michele Golinelli provides consultancy services for advertising campaigns.
Advertising Project are based on creative expertise, combined with planning experience oriented towards the communication project objectives that have been studied, both for private companies and public authorities, at both national and international levels.
Advertising can be concerned with various aspects:
‘Corporate Advertising’ is the image that a company has, or wants to obtain, towards its reference target such as stakeholders or customers in order to distinguish itself from its competitors. Corporate image is the essence of the brand, and is generated from the company’s values, vision and mission.
Besides, ‘Product Advertising’ is the activity that a company carries out to obtain the maximum visibility of a product or service towards its target. This activity has creative peculiarities and requires planning experience, so that the defined budget bring a satisfactory return on investment.
Mollusco & Balena has developed Advertising campaigns for companies in different market sectors always using a common denominator: creativity and maximum attention to the return on investment.